Our strategy & UX efforts aim to both delight and convert consumers. We are constantly optimising the functionality of the brand sites in line with e-commerce best practice. We aim drive sales - both online and offline - through Electrolux’s e-tailing and retailing partners. So far our efforts have yielded in triple digit growth in conversion year-on-year.

We have worked closely with Electrolux to establish and execute email based marketing automation that helps consumers get the best possible start with their appliance. Beyond onboarding we are actively working to improve the complete post-purchase experience.

The Digital Hub is at the heart of our support organisation that serves all digital managers across Europe. It facilitates communication between the central and local teams and is one-stop-shop for markets regarding everything digital. Markets can raise support tickets, request analytics, browse a large knowledge base of articles and see the current status of feature development and campaigns.