Managed centrally, customised locally
We have been working with Toyota Sverige, the Swedish general agent for Toyota, and an independent association of about 50 Toyota dealers since 2012. Agent and dealers both utilise our competence to coordinate campaigns and strengthen the dealers’ digital presence in a cost-effective, flexible and consistent fashion.
PARTNERING WITH BOTH GENERAL AGENT AND DEALERS
During our time as Toyota's digital partner, we have delivered and managed both running projects and one-off initiatives for both the general agent and the dealer association. Our engagement includes a complete Wordpress multi-site platform that offers centrally managed yet locally customizable websites, promotional material and campaign sites, continuous support and analysis to optimise dealers’ websites and provide input about visitor behaviour.
The Hybrid Relay
To meet the need for information before deciding on a car purchase we created the Hybrid Relay. The concept was a combined competition and information campaign, where intending buyers get a realistic representation of Toyota’s Hybrid models by real-world test drivers.