Isadora’s search for a new digital partner began when they started experiencing limitations in their existing setup back in 2019. They wanted something modern and communicative - a snug fit for picky, digital consumers. Bombayworks won the assignment as one out of four agencies.

– We take full advantage of our digital channels, and we do all the work inhouse. We were in dire need of an advisor, someone to help us make all the right decisions, says Daria Ignatova, Marketing and Product Development Director at Isadora.

– We picked Bombayworks for three main reasons: proficiency, efficiency and proximity. We wanted someone in the neighbourhood, someone easy to work with.

Streamlined content and campaign management were top priorities when launch-preparations began in Autumn 2019. The idea was to allow future growth with a scalable ecommerce platform, spanning the global cluster of 30 markets. Meanwhile, in order to appeal to a wider audience, a new graphic profile was produced. Isadora went from a darker spectrum to a bright and uplifting counterpart - all thanks to an early design collaboration between Isadora and Bombayworks.

Numerous workshops were dedicated to listing pros and cons of various digital platforms - Wordpress, Umbraco and Episerver were on the shortlist. The final decision was made easier thanks to a deal with Episerver, giving BW access to a customisable setup - one that would benefit the project while developing the platform at scale. Episerver has excellent support for language versions and ecommere, plus nifty ways of connecting to Isadora’s image bank.

Development was divided into several sprints spread across summer and autumn of 2019. It was carried out by development teams in both Malmö and Mumbai, with operatives running the show from Sweden. Testing was performed in India - analysis, SEO and project management in Sweden.